GET OUT AND PLAY
The KLX line is all about fun in the dirt, and up until this campaign, only offered kid-sized motorcycles. With the addition of these three new adult sized bikes, we needed to communicate the line completion and also convey fun for larger, more advanced riders.
My Role:
Campaign Development | Creative Direction | On-Site Management & Direction | Social Strategy
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VIDEO
This ad spot was a blast to develop and shoot on-location. We utilized three separate camera teams, three drones and a UTV camera car. The spot was intended to engage viewers and make them want to get out and ride. We also wanted to show off the increased performance aspects of these more capable motorcycles.
PHOTOGRAPHY
Just like the ad spot, the photography for this campaign had to convey fun in the outdoors. The beautiful central California scenery made it easy to capture images that made you wanna get out and play.
DIGITAL
This campaign launch was a line completion for the KLX sub-brand. Before this, there were only smaller bikes for kids. With the introduction of these three new higher performance adult bikes, the line really had something for everyone. We developed a sub-brand landing page to showcase the full scope of the line and every bike it had to offer. We also built multiple top feature modules to educate and engage customers, which then led them to locate a dealer.
SOCIAL MEDIA
Considering this campaign was all about fun, social media played a huge part in our communications plan. We developed top feature posts to educate potential buyers on the bike features, and started a #goggleface community challenge to engage followers and get them to get out and play on their KLX's. We leveraged Facebook and Youtube for our long format video content and to push customers to the website to learn more.
