THE ORIGINAL ICON
Shortly after being assigned to the Kawasaki account I was tasked with landing global campaigns. Initially, we only handled US products while other agencies handled the globe. When Kawasaki Heavy Industries finally asked us to develop a campaign and direct a shoot in Japan for the return of the iconic w800 as proof we could handle global campaigns, we knew we had to deliver. The experience working in Japan during the four day production was nothing short of amazing.
My Role:
Campaign Development | Creative Direction | Photography Direction
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VIDEO
The ad spot was written specifically for Japan, but it also had to be effective for the US market. We wanted to tell a story about heritage and lineage and also give a nod to the original W1 motorcycle.
PHOTOGRAPHY
Directing the photo shoot in Japan was quite an experience. I wanted the photos to feel editorial in nature. The campaign wasn't about flashy features or cutting-edge performance, so the photos needed to convey a story of heritage and merit. With Japan's rich heritage and thousand year old sacred temples as the backdrop, it was hard to miss the mark.
