IRONCLAD RETIREMENT HOME CAMPAIGN
This is a launch ad I designed at Ironclad for a campaign to increase brand loyalty. It was called The Ironclad Retirement Home. We asked customers to send in their beat up and retired Ironclad gloves with a short story about what the gloves had been through during their lifetime. In return we’d send them a free replacement pair. We featured a photo of their gloves and their story on our Facebook page, in our catalog and on our website. We received hundreds of submissions with detailed stories about what their gloves had been through and how much they valued them. It reinforced Ironclad’s reputation for having top quality gloves, excellent customer service and standing by our products. The initiative was well received and generated a lot of social media buzz.