Free To Ride is a short film I shot, edited and produced of EVS Athlete Anthony Murray. Before launching, I networked with Anthony's 15 other sponsors along with Racer X, Transworld, Vital MX and Vurb Moto to help promote and spread the video. The result was a very large amount of extra exposure on launch day including being on the home page of all 4 media outlets. Across all platforms, we achieved over 120,000 views, 1,500 shares and 65,000 likes.
One of EVS' sponsored athletes for street is Ryan Suchanek, who holds the world record for the fastest wheelie on ice at 117.5 mph. I flew out to Wisonsin to film this video of him stunting on Lake Koshkonong with a couple of his buddies. The purpose was to gain product and brand exposure for EVS' street line. The video garnished 50,000 views on Facebook within 3 days of launching it.
EVS' Street Line was a big focus for 2015. I shot and edited this video in the streets of Los Angeles with EVS Athlete, Ian Gaines. The point of the video was to gain exposure for the brand and for the product line in the street category. I teamed up with Ian's other sponsors by adding their product in the video and their logo at the end. In return they helped us push the video out for a larger audience reach. The video was a huge success, garnishing 74,000 views and 1,700 shares in the first three days on Facebook and Youtube.
I shot and launched this video 1 week before RJ Hampshire's first race as a pro. Timing was crucial on this one. Just as all the media outlets were beginning to speculate how he would do in his rookie season, we launched the video and spread it across Racer X, Vital MX and TWMX. Again, I teamed up with a couple of his other sponsors to add more legs to the video. RJ's aggressive riding style was a pleasure to shoot and the video garnished a healthy 22,000 views in a week across Facebook and Youtube.
As part of the launch efforts for the all new Web Pro, I shot and produced two videos. The first video was an action video connecting the Web Pro with EVS athlete Matt Bisceglia. The point of the teaser video was to gain exposure for the soon to be relased knee brace and build buzz among the industry. The video garnished 14,000 views among Facebook and Youtube, and people were hungry for more details on the product. The follow up video was purely educational and this teaser video built up the audience for it.
The second video I released for the Web Pro was a micro-documentary diving deep into the evolution of the knee brace and how it was created. I launched this video right after dealers got the first shipment in their hands to educate the public on the product and why it was so unique.
While at Ironclad, we sponsored a few teams in the Lucas Oil Offroad Racing Series, one of them being Jeremy McGrath Motorsports. As part of our sponsorship, I designed and published an ad introducing the team, designed their team logo, and produced this video. I filmed for a day during their first practice with their new truck at Glen Helen Raceway. I composed the music using Adobe Soundbooth and Premiere Pro. After editing and production, we blasted the video out 2 weeks before the first race to build hype about Ironclad’s sponsorship and Jeremy’s new team.
I created this video to introduce a new collection of gloves for Ironclad’s KONG line, specifically designed for off-the-drillhead work. Besides being another valuable branding and sales tool, this video justified the need for this line of gloves. Until then, all gloves in the market were designed for on-the-drillhead use only. Realizing we were only scratching the surface, we went to work on an entire line of gloves designed for everywhere else on an oil rig.
This is a quick timelapse of the entire design process that went into an ad for Hot Rod Magazine. After going to print with the ad, I brainstormed an idea I had with their social media team. The idea was to produce a short "making of" video of the ad and post it for their readers as a behind the scenes treat. We developed a comprehensive social media plan for the video incorporating both company’s Facebook Pages, YouTube pages and websites. The collaboration was a huge success, generating views and buzz across both company’s social media platforms.
Ironclad was the official work glove of the Lucas Oil Offroad Racing Series. This is a commercial I filmed, edited and produced that aired on MAV TV during the race coverage. It also played several times on the Jumbotron during the event. The message was simple; Ironclad is with you at the track on the weekends, on the job during the week and in the garage in between. This sponsorship and commercial was a way to hit our customers where they have fun.
I filmed, edited and produced this short documentary to tell the incredible story of how Ironclad’s KONG line of gloves was born. It was an amazing story that needed to be told to our existing and potential customers. With our connections in the Oil and Gas Industry, we were able to gain access to operating oil rigs in the Pacific at any time for field research and testing. On one of the trips, I came along to film. I produced this video to solidify our leadership role in the Oil and Gas Industry and explain how KONG pioneered this territory.
Ironclad is known for making the toughest, most technically advanced, purpose-built work gloves in the industry. We dubbed our customer “The Industrial Athlete” and trademarked the phrase “Built Tough For The Industrial Athlete™”. I filmed, edited and produced this short web commercial to push this message, and show who our customer actually is. The Industrial Athletes of the world are the hard working men and women that much like professional athletes - endure exceedingly high levels of physical stress while they work.
Ironclad was also heavily involved in Supercross, and has sponsored quite a few different teams over the years. During our sponsorship of the Jeff Ward Racing Team, I took a day trip out to their private practice track to film as they were getting ready for their next race. The video I produced as a result, was purely branding and for the “cool” factor. It had a hint of Ironclad, but mainly focused on the team and Jeff Ward himself. The video was blasted out to all the moto media outlets and gained almost 36,000 views on Youtube and Facebook.