The F1 is one of EVS' best selling roost guards. Designed to wear under a jersey, it is super lightweight and formfitting, but offers a good amount of roost protection.


The challenge of marketing EVS' products is that most of them are worn under the jersey or pants, meaning they don't show up in action photographs. To remedy this situation, I decided to market these products in a way that both showed the product, and looked aggressive. The visual and tagline combo easily, and effectively communicate the ruggedness and advantages of the product.


I designed this ad using a photo I shot of RJ Hampshire on the Honda test track at Milestone.


Below is a short "making of" video of the ad.

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