EVS 2015 ADVERTISING CAMPAIGNS
One of my top priorities for EVS in 2015 was to refocus and re-energize our print advertising. My intent was to utilize and support each of our top sponsored athletes, while marketing top products from every category we offered. EVS offers a wide spectrum of products ranging from knee braces to performance under gear, so this was challenging.
My goal was to convey a strong, relevant message in each ad that would drive sales for that particular product, while also supporting the brand. Each ad has a strong visual impact that grabs the viewers attention. Throughout the beginning of 2015, we made it a priority to get out to the track at least once a month for photoshoots with our athletes.
Most of the products EVS offers are worn under riding gear, meaning they aren't actually seen on the track. To meet this challenge, we developed the "Breakaway Campaign" that displayed the product breaking through the riders gear. The visually impactful campaign has been a huge success, driving sales for products in advertised categories.